PwC’s 19th Annual Global CEO Survey

Serbian report and analysis

Redefining business success in a changing world

Welcome to the Serbian edition of PwC’s 19th annual Global CEO Survey.We surveyed 1,409 CEOs in 83 countries from September to December 2015, including 42 CEOs in Serbia.

The Serbian results tell a story of a time of economic challenges and threats to business but also of optimismand confidence in growth. Simultaneously, they reveal a turning point in how we define and redefine our business purpose in the world.

I would like to thank the executives in Serbia who participated in this year’s survey.We hope you find the insights valuable as you navigate the complexities of today’s business environment.

Emmanuel Koenig 
Country Managing Partner 
PwC Serbia

Contact us

Jelena Miletic

Manager, Marketing & Communications, PwC Serbia

Tel: (+381) 64 82 03 815

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