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Our principles

PwC's Academy brings a variety of training courses onto the market.  Some courses have been developed by PwC Serbia and/or our global network experts.  Other courses are  designed to allow candidates to gain internationally accredited professional qualifications.

Our aim is to thusly strengthen the capacity of the local labour market and improve   local expert knowledge. 

We are highly committed to promoting and developing the concept of lifelong learning in Serbia, which we consider crucial for Serbia's overall development and its equal access to global knowledge. 

The combination of our training courses is based on this concept and provides our clients with an opportunity to both gain the knowledge, which will give them a competitive advantage in the market, and continue professional education.

During each phase of the training development and execution process we work closely with other PwC lines of service, especially with   PwC HR consulting services. As a result of this, we are able to provide our clients with services that embrace various subject-matter knowledge and expertise. 

The specificity of our training approach lies in the choice of trainers who are a mix of experienced professionals from PwC Serbia and the region and external experts carefully selected for their specific knowledge and experience with the intention of complementing our training courses with PwC high standards.

We bring up-to-date theoretical knowledge and practical experience of our trainers who are at the same time experts in their own field.

PwC training courses

Our work with our clients goes through the following steps: 

  • Training needs analysis
  • Training course development
  • Training course delivery
  • Progress monitoring

Training needs analysis

PwC's Academy offers courses developed to meet an organisation's training needs. We provide customised training courses at different levels and for different organisational units.

The training needs analysis is performed though a number of different tools (e.g. various questionnaires and/or special introductory sessions). The training needs analysis findings are a key factor in the development of a training course.

Training course development

When creating a training course we use the following starting points:

  • Knowledge of global market trends
  • Knowledge of local market trends
  • Industry relevant knowledge and understanding of our clients' needs and requirements
  • PwC Experience as our Global Network concept and an ongoing exchange of knowledge and experience
  • Experience of our consulting services (PwC HR Services and PwC Advisory Services)
  • PwC training methodology

Building on our clients' needs and requirements, we combine practical experience with the latest theoretical knowledge to make the training relevant and useful to the client.

Training course delivery

We are able to draw upon a range of tools as appropriate to a given situation, and work with clients to design interventions that are appropriate to the culture and to the experience and needs of the participants.

The following table describe some of the development tools that we commonly employ.

Overview of approach to learning Application

Input sessions


We engage “thought leaders” from PwC and other local and international experts to present and run discussions on specific topics.

  • To challenge and stimulate thinking
  • To raise common understanding and awareness of issues and approaches to address these.

Case studies

Development and use of tailored case studies to enable participants to consider how to apply specific scenarios.

  • To allow participants to test out their learning in a safe and controlled environment with realistic scenario.

Role plays

We frequently use role plays in which the facilitator, sets up a scenario where the participants are assigned different roles. 

  • To apply new skills and approaches in a live situation.
  • To receive and give feedback.
  • To appreciate how new learning can be applied in the real world.

Small group work on “live cases”


This approach encourages individuals to understand the impact they are having on a “given” problem. During the sessions we would ask participants to bring live issues.

In exploring their cases we will help them:

  • Explore what they do and say and what they were planning to leave unsaid during those sessions.
  • Identify what their intentions are in relation to the situation they want to resolve.
  • Uncover how their current actions and beliefs may be limiting their success.
  • To uncover some of the beliefs that may be limiting individuals.
  • To challenge assumptions.
  • To challenge individuals to do things differently (and do different things).
  • To support people to take responsibility for their actions.

Project assignments

We have run programmes where we have designed “live” project work into the programme. Individuals and teams are required to apply their learning to change projects within their organisation.

Participants will be supported to plan what they are going to do, undertake the work and reflect on their learning.

  • To apply learning.
  • To encourage reflection and continuous improvement.
  • To realise business benefit. 

Progress monitoring

Follow-up sessions

When organising in-house training courses for groups of participants from the same company, we offer follow-up sessions to check the level of knowledge acquired during the training course.  Participant's attention is particularly drawn to the most important segments of the course and to the crucial skills required for their future professional development.  Participants may also be guided towards other sources of knowledge.

Management Clinic

For certain courses and clients we provide the so-called management clinic, i.e. the methodology for monitoring and directing participants' further progress. This approach provides our clients with an opportunity to have a number of consultation hours with our experts in order to use best the knowledge and skills acquired on the training course.    

Certified training programs for gaining international professional qualifications

The courses are designed for those who wish to gain internationally recognised certificates issued by renowned international organisations.  These qualifications serve as proof that their holders are qualified to perform both the job and job specific tasks. Most qualifications require periodical renewal. To meet this requirement qualification holders are committed to continuing professional development.

PwC's Academy Course Portfolio comprises preparatory courses for ACCA, CIPD, PMI and IIA exams.

Contact us

Jelena Jovanovic

Jelena Jovanovic

Coordinator, PwC's Academy, PwC Serbia

Tel: +381 11 3302 100

Vanja Stokic

Vanja Stokic

Manager, PwC's Academy, PwC Serbia

Tel: +381 11 3302 100

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