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Business Coaching Diploma (BCD)

Bring your coaching to a professional level

Open registration for third generation course students starting a BCD Programme in Fall 2021
Coaching has become one of the key competencies for managers and leaders due to the complexity and speed of business and the expectations of new generations of employees. The most successful managers are those who know how to encourage team cooperation, show initiative and are proactive in finding innovative solutions.

PwC has designed a five-month coaching course Business Coaching Diploma (BCD), which has been successfully running in CEE and SEE countries for six years. 

The BCD Program has been accredited by two international coaching organizations: The International Coach Federation (ICF) and The European Mentoring and Coaching Council (EMCC).


 Mindset  23.-25. septembar 2021.
 Module 1  21.-23. oktobar 2021.
 Module 2  25.-27. novembar 2021.
 Module 3

 16.-18. decembar 2021.

 Module 4

 20.-22. januar 2022.


The Program is intended for:
  • Managers and leaders who want to develop a coaching culture within their teams and organizations

  • HR professionals and people in charge of talent development in the role of internal coaches

  • Coaches, consultants and psychologists who use a coaching approach in their work

  • Adopting a coaching approach in communication with colleagues and business associates

  • Higher level of self-awareness and control over one's own performance in demanding situations

  • Ability to motivate team members and colleagues to improve their professional and personal development

  • An overview of coaching tools that have proven most effective in a business context

  • Better relationships with clients, business partners and colleagues

Benefits for your organization:
  • 77 % improvement in relationships within the organization

  • 67 % improved teamwork

  • 61 % higher employee satisfaction

  • 48 % better quality products and services

Source: Manchester Consulting Group

Early bird: €3.500 (excl. VAT) for registrations until 31 August 2021

Full program fee: €3.800 ( VAT) 

Possibility to pay in 3 instalments.

No. of participants limited to 12.

For more information and registration please contact:

Join us and become a professional coach!

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Žana Goić Petričević

Zana Goic Petricevic, CPCC PCC (Professional Certified Coach)

Zana is an executive leadership trainer and team coach, coaching trainer and leadership development mentor. She works with individuals and teams, both home and abroad, providing services such as executive coaching, leadership assessment, leadership culture assessment, team coaching and coaching skills training to corporate clients with a focus on leadership development and leadership culture change. She is an ICF Certified Coach, a Certified Professional Co-ActiveTM Coach, an Organisation and Relationship Systems (ORSCTM) Coach, a Leadership Circle Profile (LCP) Certified Coach, and a Team DiagnosticTM model and team assessment tool license holder.

Relevant background:

  • Certified Professional Co-Active Coach (CPCC), CTI - Co-Active Training Institute

  • Co-Active Leadership Programme Graduate, CTI – Co-Active Training Institute

  • ICF Professional Certified Coach (PCC), ICF – International Coach Federation

  • Organisation and Relationship Systems Certified Coach (ORSCC), CRR Global

  • The Leadership Circle Profile Certified Practitioner (individual and collective leadership assessments), TLC - The Leadership Circle

  • Immunity to Change Facilitator’s Workshop - Minds at Work

  • Authorised facilitator of Team Diagnostic Model Assessments (Team Diagnostic, Team Leader View, Team 360° View, Organisation View), TCI – Team Coaching International

  • ICF Continuing Coach Education (CCE) Programmes: Coaching from Source; The Art of Developmental Coaching; Coaching and Emotions; Coaches Going Corporate

Pilar Cabral Majerović

Pilar Cabral Majerovic, ACC (Associate Certified Coach) 

Pilar has over 20 years of experience in different management roles, which she has gained in various international settings. She studied and worked in numerous countries in Europe, as well as in the USA and Japan. She began her professional career as a journalist in France, but after moving to Croatia a new chapter in her life started as she put work in sales with different international companies at the centre of her life. As her career progressed, she accessed positions of power and authority. She became Sales Director in one of the biggest telecommunication companies in Croatia. Later on, she took up the role of a client relationship manager in a leading hospitality company in Croatia and led corporate sales at one of the leading foreign language centres.

She currently works as professional executive and team coach, mentor and consultant. She is an ICF member.

Relevant background:

  • Erickson Professional Coach - The Art and Science of Coaching, Erickson International
  • High Performance Team Coaching, Erickson International
  • Certified Systemic Team Coach
  • Emotional Culture Deck, Silver Practitioner
  • Points of You®, Train the Trainer
  • Points of You®, L2
  • PwC Coaching Academy, Warsaw
Joanna Zawada Kubik

Joanna Zawada Kubik, MCC (Master Certified Coach)

Joanna’s educational background is engineering. She held various positions and roles in Operations and Retail Sales departments of numerous companies over a ten years period. Her job roles and responsibilities included implementing and supervising safety standards, debt collection, customer service, change management with a focus on changing the organizational culture, attitudes, corporate values, motivation systems and work habits. As coach and coaching trainer, Joanna worked with numerous organisations within different industry sectors. She is a co-author of a Coach Couching Curriculum, and couch at both the Polish School of Coaching and the Polish School of Team Coaching. She is an ICF assessor engaged in mentoring and preparing coaches for applying for ACC and PCC ICF credentials. In 2022, she held the position of Director of the ICF branch in Krakow.

Relevant background: 

  • Certified Professional Co Active Coach (CPCC)
  • Licenced Facilitator of Team Diagnostic Assessment method, Team Coaching International (TCI)
  • Licensed Transforming Communication Trainer
  • Coaching Academy - Gdańskie Wydawnictwo Pedagogiczne Course
  • Relationship Coaching Course by Organisational Relationship System Coaching (ORSC)
  • Transformational Coaching and Leadership (Center for Transformational Presence)
  • Co active Leadership Program, CTI USA

Contact us

Vanja Stokic

Vanja Stokic

Manager, PwC's Academy, PwC Serbia

Tel: +381 11 3302 100

Jelena Jovanovic

Jelena Jovanovic

Coordinator, PwC's Academy, PwC Serbia

Tel: +381 11 3302 100

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