Warren Buffett once said: “It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.“
It always takes a lot of effort and endeavours to build a good reputation but once it is earned, it can literally open “all doors”. Finance function in every company is a central place that holds the ownership and interpretation of financial data hence many times faces struggles by not being enough understood or recognized.
Improving relationships with and earning trust from internal clients (i.e., all other departments) can sometimes be a real challenge for finance experts. In this course we will share why reputation is considered as one of the most important intangible assets one can acquire and how to protect it. Furthermore, topics will cover major reputation risks from finance perspective, examples of situations that can cause reputation risk within finance function and steps one can take to avoid or minimize the damage.
Finally, through this course we will acknowledge participants with the steps that can be undertaken from the Finance function perspective in order to build trust and good relationship with their peers, and how to retain it at the respected level.
Topics covered in course Reputation within finance function:
- Reputation – invaluable intangible asset
- Reputation risk within finance function
- Triggers provoking reputation risk
- Reputation risk cases from the market
- Management of reputation - steps for its maximization
- Importance of building a good reputation within finance function
- ” Tips and tricks” for building a good reputation
Who is it for:
This course is ideal for CFOs, finance directors, finance controllers/managers/experts, accountants, financial analysts, ALM experts and internal auditors who want to work on the credibility and good name of the finance function within one organization.
Date: 30 March 2023, 9am-3pm CET
Price: 250 EUR + VAT
Lecturer: Renata Pentek, MBA
Renata joined PwC Croatia as a Future of Finance Manager after gaining 25+ years of strong business acumen and integrity in finance topics, of which past 15+ years in the FS sector. Renata is highly proficient in formulation, implementation and management of all aspects of monthly reporting and consolidation, planning processes, costs optimization, capital requirements, asset and capital expenditure, and various profitability analysis for banks including Fund Transfer Price (FTP).
Renata is also a certified NLP (Neurolinguistic Programming) trainer and her passion, apart from controlling, is directed to self-awareness, reputation and communication with peers. Her passion is also teaching and holding presentations. For the past few years, she has been regularly conducting webinars and seminars on the topics from both areas, controlling function in banks and NLP.
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