Oil and gas prices have fluctuated wildly over the last year. Despite the price cycles, energy companies know that they have to focus on the medium to long term situation when it comes to achieving growth and making sound decisions. Investments in Research and Development (R&D), people and technology are crucial to maintaining a long term competitive edge. While making these important investments, companies also have to focus on controlling costs, improving controls and managing risks.
Sustainable development discussions and geopolitical influences create pressure to increase the efficiency of energy processes. In relation to that, there has also been an effort to use alternative energy sources, which in Serbia has had a tradition in the form of small hydropower plants. Together with solar and wind power and the use of biomass, these energy sources represent options for growth.