Join this paradigm-shifting workshop to learn the basics of consumer psychology and immediately adopt best practices in your own business. By discovering what makes your customers tick – how they make purchase decisions, assess risks, adopt new products, relate to brands and respond to advertising – you will be able to get inside their minds and entice them with fulfilling their unconscious desires.
You will gain a unique perspective into the buyer-seller dynamics and master practical hacks as well as sophisticated tools to influence consumer behaviour. Change the game by studying the psychological aspects of decision-making, effortlessly develop a thriving customer-oriented ecosystem and move your business to the next level!
Key takeaways:
How people make purchase decisions
Principles and tools of relevance and persuasion
Putting together psychology, emotionalisation and customer journey
Secrets of leading brands and digital platforms
The training consists of 6 units:
Consumer psychology is HUMAN psychology!
Consumer insights as THE 'hot buttons' for influencing purchase decisions
Brands and branding: promise and meaning as shortcuts to decision
Narratives as the basis of self, society and brands
Context as the sales tool, offline and online
Nudging: Behavioural Economics in practice
Price
For fees, please contact us
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