Assertive Communication

Who is it for?

The training course is intended for all employees who wish to improve their communication skills and to learn how to:

  • Express their opinion and/or disagreement openly and directly, in neither aggressive nor passive way
  • Say No without being negative
  • React to an attempt of manipulation or emotional blackmail.

What's in it for me and my business?

  • Direct, open and respectful communication:
  • Reduces the likelihood of misunderstandings and conflicts
  • Improves the chances of quick and constructive conflict resolution
  • Increases the likelihood of getting what we want, while maintaining good relationship with other people
  • Builds self confidence and sense of control over once life
  • Nurtures the respectful relationships among people.

Training is highly interactive, with short theoretical introductions and a lot of opportunities for participants to see, discuss, try and practice this communication style.

Training content

  • Three styles of communication – passive, aggressive and assertive
  • Basic assertive rights
  • Techniques of assertiveness:
    • Giving negative feedback
    • Expressing disagreement
    • Broken record
    • Fogging
    • How to say no
    • I statements

Training techniques

  • Lecture and group discussion
  • Analysis and discussion of video clips
  • Role play
  • Individual and group work


One day.

Number of participants

Up to 15.


Serbian, English.

Contact us

Miro Smolovic

Miro Smolovic

PwC's Academy Director, SEE, PwC Serbia

Tel: +381 11 3302 155

Vanja Stokic

Vanja Stokic

Manager, PwC's Academy, PwC Serbia

Tel: +381 11 3302 100

Jelena Jovanovic

Jelena Jovanovic

Coordinator, PwC's Academy, PwC Serbia

Tel: +381 11 3302 100

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