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Story telling skills

Who is it for?

The training course is intended for all individuals, in all levels, who want to improve their story telling skills.

What's in it for me and my business?

The training put emphasis on the emotional side of human behaviour. More closely it explores emotional component in the process of selling own ideas and initiatives. This course helps people to influence others by using “natural state of mind”.  Additionally, it educates participants when and how to use stories for selling. New ideas bring a lot of resistance. People are not the same and they do not react in the same way; Some people are triggered by one kind of initiators and some by others.  However, using stories helps people to grasp easier complex and challenging ideas.

Participants will lean which kind of stories should be told at what point of conversation / presentation / meeting.

Training content

  • When to use stories and when not
  • Preparation of the story
  • Using stories for maximum impact
  • Types of stories that can be told
  • Rules to create stories
  • “The flow” of the story
  • Selling underpinned by stories
  • Maintain permanent contact with the help of story

Practice and exercise

  • Lecture and group discussion
  • Individual and group work – writing and editing exercises
  • Individual/group work presentation
  • Receiving feedback from the facilitator and group
  • Video


One day

Number of participants

Up to 20


Miro Smolović, PMP  

Contact us

Vanja Stokic

Vanja Stokic

Manager, PwC's Academy, PwC Serbia

Tel: +381 11 3302 100

Jelena Jovanovic

Jelena Jovanovic

Coordinator, PwC's Academy, PwC Serbia

Tel: +381 11 3302 100

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