What’s on the mind of 1,293 CEOs around the world?
PwC's 21st CEO Survey
Despite record levels of short-term optimism in the global economy, CEOs worldwide report heightened levels of anxiety regarding the business, economic, and, particularly, the societal threats confronting their organisations. PwC’s 21st CEO Survey sheds light on this seeming contradiction and the factors contributing to CEOs’ anxiously optimistic outlook on 2018 and beyond.
If global CEOs are anxious optimists, their counterparts in Central and Eastern Europe are clear-eyed realists. They’re more pessimistic than most about the prospects for the global economy, but they have the smallest “optimism gap” of any region: the share of CEOs who are bullish on their own companies’ prospects is just 5 points lower than the percentage who are optimistic about the economy as a whole.
That’s no surprise, considering what CEOs in this region have come through in the past 25 years. After dealing with war, hyperinflation, economic collapse and wrenching social change, they’re ready for anything the world can throw at them. But there’s one homegrown worry that plagues them: how to attract and retain talent in the digital age.