Guide to Doing Business and Investing in Serbia 2026

A guide to doing business and investing in Serbia - 2026

Situation in Serbia

Despite challenges, including occasional political tensions and economic pressures, Serbia is witnessing a steady growth and modernisation, while maintaining a balance between its traditional alliances and aspirations for EU membership.

The current government prioritises economic and social development, focusing on modernising and transforming the public sector, developing infrastructure, promoting digitalisation, improving education, and strengthening human rights. Accession to the European Union remains a top foreign policy priority for Serbia, which has been an official EU candidate since 2012.

As of early 2026, Serbia has opened 22 out of 35 negotiation chapters with the EU, with only two provisionally closed: Science and Research (Chapter 25) and Education and Culture (Chapter 26). There has been no further progress in opening or closing chapters since December 2021.

People in Serbia

~6,6 mln

Serbia’s population according to the recent data (not including Kosovo and Metohija)

~63%

Working-age population

44,4 yrs

Average age


Average monthly net salary (RSD & EUR) in December 2025 is 124,089 RSD (approx. 1,056 EUR)

Finance in Serbia

US$83bn

Serbia’s GDP in 2024 according to the latest IMF World Economic Outlook data (October 2024)

4%

real GDP growth compared with 2023

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Jelena Miletic

Jelena Miletic

Senior Manager, Marketing & Communications, PwC Serbia

Tel: (+381) 64 82 03 815

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